While I am not quite sure how to pull the feeds from the website, I do use mc_8's respond script to handle the functions of outputting general clan things to the users via notice. Upon typing !help in my channel users are greeted with the following notice:
[OCG]z: [OCG] Help Menu : Here you will find help on our '!' system.
[OCG]z: | !help : The command to access this help menu.
[OCG]z: | !rules : Channel rules for our IRC Channel #[OCG].
[OCG]z: | !servers : Lists all current [OCG] Game servers and appropriate passwords.
[OCG]z: | !voice : A listing of current [OCG] Voice servers and appropriate passwords.
[OCG]z: | !stats : Lists all current [OCG] Game server stats.
[OCG]z: | !practices : For a list of current [OCG] Clan Practices.
[OCG]z: | !staff : [OCG] Staff and contact information.
[OCG]z: | !info : #[OCG] General Information.
[OCG]z: |-- End [OCG] Help Menu - 'How fast can you frag ?' - SpeeDj.
When they enter the channel I use I believe ACG (Auto Channel Greeter?) to send them the following notice:
[OCG]z: Welcome to #[OCG]! Get more information here:
http://www.overclockedgamerz.com
[OCG]z: Type !help for #[OCG]'s help menu. Enjoy your stay!
Hope this gives you a few idea's!
J